A new initiative is helping to revolutionize how style and responsibility go together.
Have you ever wondered what the garment you’re wearing is made of, how many natural resources were used to make it, and how much pollution its production caused? Most of the time we just see the garment, ask the price, and buy it. End of story.
But clothing can be environmentally sustainable and fashionable at the same time. In Peru, for example, clothes, footwear, and accessories are part of a new green revolution that has given rise to the Association of Sustainable Fashion of Peru.
So far, there are 75 Peruvian brands of clothing, footwear, jewelry, and accessories aimed at reducing environmental pollution. La Petit Morte designs garments that are biodegradable. The brand K’hantu works with artisans from the Yanesha and Shipibo-Conibo communities who manufacture natural latex shoes from shiringa trees.
The plastic on your feet
For five years, the brand Khana has been the social arm of Reciclando, a civil association that Daniela Osores created to collect the plastic bottles that people from the capital city of Lima throw in the trash. The young woman delivers all the plastic to a processing plant where they make it into blankets. The association then distributes those blankets to poor children.