I had scrolled passed their advertisements half a dozen times, thinking they were just another fashion company. Until, by chance, I noticed something Free and Crowned had posted about human trafficking, and I took a closer look.
As it turns out, Free and Crowned isn’t an ordinary fashion company — they’re also on a mission to end human trafficking and to support its victims. Co-founder and chief designer Daira Curran had already been making designer headbands when she realized that she could combine her love for fashion and with her passion for helping trafficking victims.
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According to their website, there are over 27 million people sold into human trafficking, with the average age of victims being only 12 years old. That’s why 25 percent of the proceeds from each headband sold goes to organizations fighting this tragedy.
The headbands themselves symbolize “a girl’s real worth and how they deserve to be treated — like a queen or princess adorned with a beautiful crown.”
Below, you can watch the video Daira posted for National Human Trafficking Awareness Day earlier this year.